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Growth Marketer. Brand Builder.

Anthony is a marketing leader who drives growth through strategic storytelling and data analysis. He excels in developing and repositioning brand strategies, creating impactful ideas, providing leadership and stewardship for brands within large organisations that transforms business.

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Key Expertise

Brand Transformation
Strategic Storytelling
Marketing
Advertising
Media
Sales

↳ About

About Image
Helping transform businesses and accelerate growth.
Anthony is a commercial brand strategist with a recognised track record of over two decades, specialising in defining and propelling brand growth. His expertise in transforming brands is driven by strategic storytelling and rigorous data analysis, resulting in increased revenue, customer loyalty, and market leadership.

With extensive experience in marketing, advertising, media, and sales, Anthony has developed and implemented brand strategies that seamlessly bridge organisational goals with customer engagement, enhancing both commercial results and brand value. His commercial savvy and customer-focused approach have been enriched by productive collaborations with Boards, executive teams, and stakeholders.

Anthony holds a Masters in Marketing from Monash University and contributes his strategic insights and leadership as a Director at the German International School Sydney.

↳ Featured Brands

Team Global Express
eftpos Payments
Mastercard Australia

↳ Experience

Founder & Lead Consultant
April 2022 - present
Clarity Marketing Consultancy
Director of Brand & Marketing (contract)
June 22 – October 2023
Team Global Express
Head of Brand & Marketing
January 2020 – March 2022
eftpos Payment Australia
Head of Sales – Finance & Banking
June 2018 – December 2019
Nine Entertainment / Fairfax
Vice President Consumer &
Digital Marketing Australia,
Director of Marketing New Zealand
March 2006 – March 2018
Mastercard Australasia
Account Director
July 2001 – March 2006
Clemenger BBDO, Melbourne
Account Manager
June 2000 – April 2001
Rainey Kelly Campbell Roalfe / Y&R
Account Manager
February 1997 – June 2000
The Campaign Palace, Sydney
Media Buyer
August 1995 – February 1997
Zenith (formerly Media Decisions)