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Spikes
Bronze “Witnessing History, South Africa”
Mastercard Rugby World Cup 2011
(2011)
Brand
Mastercard
Project deliverables
Global Marketing Strategy, Media Strategy, Creative Idea, TVC, Video, OOH
Every Rugby World Cup has priceless moments that define it.
↳Content
In 2011, Mastercard partnered with the Rugby World Cup, allowing them to connect with rugby fans. The campaign featured short films, print, and out-of-home ads, embedding Mastercard in the hearts of Australian rugby enthusiasts. By sharing touching stories and unforgettable rugby moments, it highlighted the "priceless" essence of both the brand and the event.
Outdoor
Outdoor
↳Awards
Spikes
Bronze “Witnessing History, New Zealand”
Spikes
Bronze “Witnessing History, Samoa”
Spikes
Bronze Craft/Direction “Witnessing History, South Africa”
